💪 For Gyms & Fitness Studios

Digital Loyalty Card for Gyms

Members who feel rewarded stay longer. Via QR code or NFC at the entrance, effortlessly. Just scan, collect stamps, and earn your next reward.

☕Tom's 10th check-in. Today.

Tom walks through the door for his evening workout. The QR code at the front desk lights up. A quick scan. No membership card fumbling. No paper pass.
“Congratulations! Your next personal training session is on us.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR-compliant⚡ Quick setup✨ Start for free
View features

What is a digital loyalty card for gyms?

A digital loyalty card rewards consistent gym attendance: members collect a stamp per check-in via QR code or NFC at the entrance, you see who trains regularly and who is drifting away. No plastic cards, no lost motivation, GDPR-compliant.

The Problem

Why don't guests come back?

Tom runs a Gym in Leipzig. Herr Schmidt came came 3 times a week for strength training. Then he disappeared. Tom didn't notice — one lost regular = around €1,000 in annual revenue, simply gone.
5–25×
more expensive to acquire a new customer than to retain one
— Harvard Business Review
+95%
more profit from 5% more regular customers
— Bain & Company
  • ✗No visibility into attendance patterns. Who trains regularly? Who dropped off?
  • ✗Members sign up in January and disappear by March – no way to re-engage them
  • ✗No tool to fill empty class slots on short notice
  • ✗No overview of who is close to their next reward milestone
The Solution

Stempely gives your Gym a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns, and who needs a reminder. Automatically.

✓ QR Code Stamps✓ Automatic Win-backs✓ Real-time Analytics
How It Works

3 steps to more regular customers

1

Scan the QR code

Member holds their phone up to the QR code or NFC tag at the entrance – done. No password, no friction, even with a gym bag in hand.

2

Stamp is credited

Automatically, without a plastic card. The stamp appears instantly on the member's phone as they head to the locker room.

3

Redeem reward

At 10 check-ins: a free personal training session, a smoothie, or a custom reward of your choice – entirely on your terms.

Stempely Playbook

Get more out of Stempely

4 situations every Gym owner knows — and what Stempely recommends.

📍 Situation

January rush – new members flooding in

New Year's resolutions bring a wave of sign-ups. But 60% of new members stop coming within 8 weeks. How do you keep them engaged?

💡 Recommendation

Welcome series with stamp incentive

"Your first 10 workouts earn you a free personal training session!" New members see their progress on every check-in. Gamification keeps them coming.

↗Higher retention rate in the critical first 3 months
Features

Everything your Gym needs

From digital loyalty cards to automated marketing campaigns: Stempely covers it all.

📊

Customer Data & Analytics

Who visits when? Your data, stored GDPR-compliant. Understand your guests: visit frequency, favorite days, regular status at a glance.

🎯

Marketing Campaigns

Birthdays, milestones, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit.

📱

Digital Loyalty Card

QR code based. Simply scan and collect stamps — as easy as paper cards, but with real data and full control.

🔔

Push Notifications

Automatic win-back campaigns for inactive guests. Anyone away for more than 14 days gets a friendly reminder — fully automatic.

🏢

Multi-Location Support

Manage multiple locations in a single dashboard. Guests can collect stamps across locations.

📡

NFC Stamps

Contactless stamps for premium customers: just tap your phone on the NFC tag. Two NFC tags included in the Premium plan.

Your Dashboard

Everything at a glance

Understand your Gym better — with clear data.

1.281
Active Customers
↑ +12%
6.316
Stamps Issued
↑ +8%
89%
Retention Rate
↑ +3%
Ø 4,9
Visits per Month
↑ +0,4
dashboard.stempely.de/fitnessstudio
Visits per Week
Mo
Di
Mi
Do
Fr
Sa
So
New Customers This WeekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Gyms und Fitness Studios operators say

★★★★★

“Stempely transformed our member retention. The January sign-ups actually kept coming through March this year – the stamp progress motivated them to stay consistent.”

T
Tom K.
FitFactory Leipzig
★★★★★

“Setup took 10 minutes. Now I can see exactly who hasn't been in for weeks, and the win-back messages actually work. Three members I thought were gone for good came back last month.”

A
Anna M.
Bewegungsraum Berlin
★★★★★

“The flash push for empty classes is a game-changer. Our Thursday evening yoga went from 3 attendees to 15 in two weeks. Members love the double-stamp incentive.”

P
Patrick S.
CrossFit Box Rhein-Main
Why it pays off

Do the math yourself.

A regular customer brings more than you think. And Stempely costs almost nothing.

Your Estimate
☕ Avg. visit per month1×
💶 Avg. spend per visit€35
📆 Monthly€35
📅 Yearly€420
=
€420
per regular customer per year
vs. Stempely Business: €84/year = 5.0× ROI
Win just 1 regular customer with Stempely — the tool pays for itself for almost 5 years.
Simple pricing

Choose your plan

Start free and upgrade as your business grows.

Most popular

Basic

0€Free
  • Up to 50 stamp cards
  • Digital loyalty card
  • QR code scanner
  • Basic statistics
  • Customer management
  • Customise loyalty program
  • Contactless stamps (NFC)
  • Marketing campaigns
Select

Business

5€/month
  • Unlimited stamp cards
  • All Basic features
  • QR code with logo
  • Advanced statistics
  • CSV export
  • Automatic reminders
  • Contactless stamps (NFC)
  • Marketing campaigns
Select

Premium

9.99€/month
  • All Business features
  • Contactless stamps (NFC)
  • 2x NFC tags included
  • Marketing campaigns
  • Multi-location
  • Multiple stamp cards
  • Priority support
  • Custom app
Select

Enterprise

Franchise

On request

  • Custom app with your branding
  • Custom logo & design
  • Custom logic & workflows
  • Unlimited locations
  • Dedicated account manager
  • Custom integrations
  • Everything from Premium
  • Unlimited scalability
Contact us

All prices exclude applicable VAT.

No credit card needed
Cancel anytime
14-day money-back
FAQ

Frequently Asked Questions

How does the stamp card work for a gym?+
Members scan a QR code or tap an NFC tag at the entrance with each visit. After a set number of check-ins (e.g. 10), they earn a reward – a free personal training session, a smoothie, branded merchandise, or whatever you choose. It motivates consistent attendance.
Can I use it to fill empty class slots?+
Yes. With the Business plan, you can send push notifications to all members – e.g. "Tonight's spinning class: double stamps! 12 spots left." Members get notified instantly, and you fill classes that would otherwise run half-empty.
Does it help with member retention after the January rush?+
That's one of its strongest use cases. New members see their stamp progress with every check-in, creating a sense of achievement. Combined with win-back messages for members who stop coming, you keep more people active through the critical first 3 months.
Can I customise the rewards?+
Completely. 10 check-ins = free personal training? Or 20 check-ins = free month extension? You configure it once in your dashboard – Stempely handles the tracking automatically for every member. Rules can be adjusted at any time.
What does Stempely cost?+
Getting started is free forever: no contract, no credit card. The Basic plan includes QR code, stamp card, and member list. Business costs €5 per month – less than a single protein shake. One retained member who stays an extra 3 months because of the loyalty program pays for the entire year. NFC is available from Premium (€9.99/month).
Do members need to install an app?+
Yes, but it's no obstacle: the Stempely app is free and installed in 30 seconds. No account, no personal data. Just download, scan the QR code at the entrance, and go. Most members are hooked after the first stamp – especially when a free PT session awaits.
What if members forget their phone?+
It happens rarely, but when it does, you can manually award the stamp from your dashboard. The member's progress is never lost, and they can continue collecting on their next visit as usual.
Is Stempely GDPR-compliant?+
Yes. Stempely does not process personal member data such as names or email addresses. Members register anonymously via the app. Your gym automatically meets GDPR requirements for digital customer loyalty.
Also available for
Digitale StempelkarteBäckereiTattoo-StudioDöner-ImbissFriseurEisdieleNagelstudioFitnessstudioTreueprogrammWie es funktioniert