🥐 For Bakeries & Patisseries

Digital Loyalty Card for Bakeries

Regulars come back every morning. Via QR code or NFC at the register, no paper cards. Simply scan, buy rolls, collect stamps.

☕Lukas' 10th roll purchase. Today.

Lukas picks up his morning bag at the counter. The QR code sits next to the register. A quick scan with his phone. No card, no searching in jacket pockets.
“Congratulations! Your next bag of rolls is on the house.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR-compliant⚡ Quick setup✨ Start for free
View features

What is a digital loyalty card for bakeries?

A digital loyalty card replaces the paper card: regulars collect stamps via QR code or NFC at the register, you see who comes every morning and who has been absent for days. No paper, no lost cards, automatic win-back via push, GDPR-compliant.

The Problem

Why don't guests come back?

Thomas runs a Bakerie in Nürnberg. Herr Weber came every morning 2 pretzels & a farmhouse bread, 6× per week. Then he disappeared. Thomas didn't notice — one lost regular = around €1,000 in annual revenue, simply gone.
5–25×
more expensive to acquire a new customer than to retain one
— Harvard Business Review
+95%
more profit from 5% more regular customers
— Bain & Company
  • ✗You recognize regulars by face, but you can't reach them when they suddenly stop coming
  • ✗You notice the loss only after weeks – with daily customers, it's already too late
  • ✗Paper stamp cards disappear in jacket pockets, get wet, get lost
  • ✗New seasonal pastries or a promotion? Your regulars never hear about it
The Solution

Stempely gives your Bakerie a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns, and who needs a reminder. Automatically.

✓ QR Code Stamps✓ Automatic Win-backs✓ Real-time Analytics
How It Works

3 steps to more regular customers

1

QR code or NFC at the register

The customer scans your QR code next to the register or taps their phone on the NFC card at the counter. 2 seconds, no account, no typing.

2

Stamp is credited

Automatically, no paper. The stamp appears instantly on the customer's phone, even in the morning rush without delay.

3

Redeem reward

At 10 stamps: free bag of rolls, a slice of cake, or a custom reward of your choice – entirely your rules.

Stempely Playbook

Get more out of Stempely

4 situations every Bakerie owner knows — and what Stempely recommends.

📍 Situation

Morning rush at 6:45 AM, the line is long

QR scanning is fast, but NFC is even faster and doesn't hold up the queue. No typing, no searching on the phone.

💡 Recommendation

Place an NFC tag next to the register

Customer taps their phone briefly on the card, stamp runs automatically. Premium plan includes 2 NFC tags, ready for the next morning.

↗2 seconds per stamp — seamless for everyone
Features

Everything your Bakerie needs

From digital loyalty cards to automated marketing campaigns: Stempely covers it all.

📊

Customer Data & Analytics

Who visits when? Your data, stored GDPR-compliant. Understand your guests: visit frequency, favorite days, regular status at a glance.

🎯

Marketing Campaigns

Birthdays, milestones, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit.

📱

Digital Loyalty Card

QR code based. Simply scan and collect stamps — as easy as paper cards, but with real data and full control.

🔔

Push Notifications

Automatic win-back campaigns for inactive guests. Anyone away for more than 14 days gets a friendly reminder — fully automatic.

🏢

Multi-Location Support

Manage multiple locations in a single dashboard. Guests can collect stamps across locations.

📡

NFC Stamps

Contactless stamps for premium customers: just tap your phone on the NFC tag. Two NFC tags included in the Premium plan.

Your Dashboard

Everything at a glance

Understand your Bakerie better — with clear data.

1.281
Active Customers
↑ +12%
6.316
Stamps Issued
↑ +8%
89%
Retention Rate
↑ +3%
Ø 4,9
Visits per Month
↑ +0,4
dashboard.stempely.de/baeckerei
Visits per Week
Mo
Di
Mi
Do
Fr
Sa
So
New Customers This WeekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Bakeries und Patisseries operators say

★★★★★

“Since we started using Stempely, our regulars come even more consistently. The win-back message worked immediately after a quiet week – several customers came back the next day.”

H
Hannah B.
Bäckerei am Marktplatz, Karlsruhe
★★★★★

“Setup in 10 minutes, since then everything runs on its own. The best part: I can finally see who really comes every morning and who suddenly stops.”

D
Daniel F.
Backstube Darmstadt
★★★★★

“On the first day, six regulars scanned the QR code. An older customer even brought her friend along. It can be that simple.”

K
Katrin L.
Bäckerei Lübecker Hof
Why it pays off

Do the math yourself.

A regular customer brings more than you think. And Stempely costs almost nothing.

Your Estimate
☕ Avg. visit per week4×
💶 Avg. spend per visit€5
📅 Weekly€20
📆 Monthly€80
=
€960
per regular customer per year
vs. Stempely Business: €84/year = 11× ROI
Win just 1 regular customer with Stempely — the tool pays for itself for almost 11 years.
Simple pricing

Choose your plan

Start free and upgrade as your business grows.

Most popular

Basic

0€Free
  • Up to 50 stamp cards
  • Digital loyalty card
  • QR code scanner
  • Basic statistics
  • Customer management
  • Customise loyalty program
  • Contactless stamps (NFC)
  • Marketing campaigns
Select

Business

5€/month
  • Unlimited stamp cards
  • All Basic features
  • QR code with logo
  • Advanced statistics
  • CSV export
  • Automatic reminders
  • Contactless stamps (NFC)
  • Marketing campaigns
Select

Premium

9.99€/month
  • All Business features
  • Contactless stamps (NFC)
  • 2x NFC tags included
  • Marketing campaigns
  • Multi-location
  • Multiple stamp cards
  • Priority support
  • Custom app
Select

Enterprise

Franchise

On request

  • Custom app with your branding
  • Custom logo & design
  • Custom logic & workflows
  • Unlimited locations
  • Dedicated account manager
  • Custom integrations
  • Everything from Premium
  • Unlimited scalability
Contact us

All prices exclude applicable VAT.

No credit card needed
Cancel anytime
14-day money-back
FAQ

Frequently Asked Questions

Is a loyalty card worth it for small amounts like €3–5 per purchase?+
Absolutely. Especially with daily visits, customer lifetime value adds up enormously: a regular who shops every morning for €4 brings you over €1,200 per year. The loyalty card ensures they stay with you – not the new bakery around the corner. And: push notifications bring back customers who stop coming.
How does stamping work during the morning rush when the line is long?+
A QR scan takes 3 seconds. The QR code sits next to the register or is stuck on the counter. The customer pulls out their phone, scans, done. No typing, no login, no waiting. You don't need to do anything – the stamp runs automatically. It doesn't hold up any customer.
Can I offer different loyalty cards – e.g. for rolls and coffee?+
Yes. You can configure multiple loyalty cards in parallel – one for rolls, one for coffee, one for cake. Your customers manage all cards in one app. You see in the dashboard which card performs best.
Can I promote seasonal products like Stollen or Easter pastries?+
That's exactly one of the strongest advantages. With the Business plan you send push notifications directly to your regulars' phones: "Christmas Stollen fresh starting today" or "Easter pastries only until Saturday." Only your active customers receive it – no expensive flyers, no Instagram algorithm.
Does the loyalty card also work for Sunday roll pre-orders?+
Yes. You can award a stamp at every pickup – whether walk-in customers or Sunday pre-orders. Additionally, you can use Saturday push notifications: "Pre-order your Sunday rolls – one click in the app." This boosts your pre-order rate and helps you plan better.
What does Stempely cost for a bakery?+
The basic plan is free forever – QR code, loyalty card, customer list. For push notifications, inactivity alerts, and extended statistics, there's Business from €5/month. Less than one roll per week. No contract, cancel monthly.
What if older customers don't have a smartphone?+
In practice, over 80% of bakery customers use a smartphone – even in the 50+ age group. The Stempely app is free and installed in 30 seconds, no account and no personal data. For customers without a smartphone, you can manually add the stamp from your dashboard. No customer is left out.
Is Stempely GDPR-compliant?+
Yes. Stempely processes no personal customer data such as names or email addresses. Customers register anonymously via the app. Your bakery automatically meets GDPR requirements for digital loyalty.
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