Baker using the Stempely app at the bread counter, digital stamp card for bakery and bakeshop
🥐 For bakeries & patisseries

Digital stamp card for Bakeries

Hartmut buys his tenth loaf of bread from you – seconds later his phone lights up: "Your next bag of rolls is on the house." He comes back tomorrow. No paper card, no hassle.

What is a digital stamp card for bakeries?

A digital stamp card replaces the paper card: regulars collect stamps via QR code or NFC at the till, and you see who comes in every morning and who has stopped showing up for days. No soggy cards in the morning rain, no GDPR hassle for the bakery – everything runs automatically in the background.

Lukas' 10th roll purchase. Today.

Lukas picks up his morning bag at the counter. The QR code sits next to the till. He gives it a quick scan with his phone. No little card, no rummaging in his jacket pocket.
Congratulations! Your next bag of rolls is on the house.

✓ Guest satisfied✓ Stamp saved
🔒 GDPR-compliant⚡ Quick to set up✨ Start for free
The problem

Why don't guests come back?

Empty bakery counter early in the morning — a symbol of regulars who stop coming
Thomas runs a Bakerie in Nürnberg. Herr Weber came 2 pretzels & a farmhouse loaf every morning, 6× a week. Then they disappeared. Thomas didn't notice – one lost regular = around €1,000 revenue per year simply gone.
5–25×
more a new customer costs than an existing one
+95%
more profit from 5% more loyal customers
  • You recognise regulars by their face, but you can't reach them when they suddenly stop coming
  • You only notice the loss after weeks – with daily customers it's long too late by then
  • Paper stamp cards disappear into jacket pockets, get wet, get lost
  • New seasonal bake or a special offer? Your regulars never hear about it
The solution

Stempely gives your Bakerie a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns and who needs a reminder. Automatically.

✓ QR code stamps✓ Automatic win-backs✓ Real-time analytics
How it works

3 steps to more loyal customers

1

Order in the morning, stamp right away

At the bakery everything moves fast: scan the QR code next to the till or hold your phone to the NFC card on the counter – 2 seconds, even when the queue is long. No account, no typing.

2

Stamp done before the bag is packed

Not in the evening, not after an hour – instantly. The stamp appears on the customer's phone, right there at the counter. No delay, even during the busy morning rush.

3

Free rolls or cake – you decide

At 10 stamps the reward is waiting to be redeemed: a bag of rolls, a slice of cake, or whatever you want to treat your regulars to. No voucher, no slip of paper – redeem it directly on the next morning visit.

Stempely Playbook

How to get more out of Stempely

4 situations every Bakerie owner knows – and what Stempely recommends.

📍 Situation

Morning rush at 6:45 a.m., the queue is long

Scanning a QR code is fast, but with NFC it's even faster and doesn't hold up the line. No typing, no searching on the phone.

💡 Recommendation

Place an NFC tag next to the till

The customer briefly holds their phone to the card, and the stamp goes through automatically. Premium plan: 2 NFC tags included.

2 seconds per stamp, smooth for everyone
Features

Everything your Bakerie needs

From the digital stamp card to automated marketing campaigns: Stempely covers it all.

📊

Customer data & analytics

Who comes when? Your data, stored in compliance with GDPR. Understand your guests: visit frequency, favourite days, regular customer status at a glance.

🎯

Send offers & reminders

Birthday, milestone, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit, simply.

📱

Digital stamp card

QR code based. Simply scan and collect stamps, as straightforward as paper cards but with real data and full control.

🔔

Push notifications

Automatic win-back campaigns to inactive guests. Anyone who hasn't been in for more than 14 days gets a friendly reminder, fully automatic.

🏢

Multi-location support

Manage multiple branches in a single dashboard. Guests can collect stamps across locations.

📡

NFC stamps

Contactless stamps for premium customers: simply hold phone up to the NFC tag. Two NFC tags are included in the Premium plan.

Your Dashboard

Everything at a glance

Understand your Bakerie better – with clear data.

1.281
Active customers
↑ +12%
6.316
Stamps given
↑ +8%
89%
Repeat customer rate
↑ +3%
Ø 4,9
Visits per month
↑ +0,4
dashboard.stempely.de/baeckerei
Visits per week
Mo
Di
Mi
Do
Fr
Sa
So
New customers this weekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Bakeries und Patisseries owners say

★★★★★

Since we started using Stempely, our regulars come in even more often. The win-back message worked instantly after a quiet week – several customers came back the next day.

H
Hannah B.
Bäckerei am Marktplatz, Karlsruhe
★★★★★

Set up in 10 minutes, and since then everything runs on its own. The best part: I can finally see who really comes in every morning and who suddenly stops showing up.

D
Daniel F.
Backstube Darmstadt
★★★★★

On the first day, six regulars scanned the QR code. One older customer even brought her friend along. It really can be that simple.

K
Katrin L.
Bäckerei Lübecker Hof
Why it pays off

Do the maths yourself.

A loyal customer brings in more than you think. And Stempely costs next to nothing.

Your estimate
Ø visit per week4×
💶 Ø spend per visit5
📅 Weekly€20
📆 Monthly€80
=
960
per loyal customer per year
vs. Stempely Premium: €120/year = 8.0× ROI
Win JUST 1 loyal customer with Stempely – the tool pays for itself for almost 8 years.
Simple pricing

Choose Your Plan

Start for free and upgrade as your business grows.

Basic

Free
  • Up to 50 stamp cards
  • Digital loyalty card
  • QR code scanner
  • Basic statistics
  • Customer list
Start free
Popular

Premium

/month
  • Unlimited stamp cards
  • Everything in Basic
  • Send offers & reminders
  • Multiple stamp cards
  • More visibility with web
  • Multi-location
  • Contactless stamps (NFC)
  • Priority support
Start Premium

Franchise

On request

  • Everything in Premium
  • Multiple locations
  • Custom terms
  • Dedicated account manager
Send request

All prices excl. VAT.

No credit card needed
Cancel anytime
14-day money back
FAQ

Frequently asked questions

Is a stamp card worth it for small amounts like €3–5 per purchase?+
Absolutely. Especially with daily visits, customer value adds up enormously: a regular who buys €4 worth every morning brings you over €1,200 a year. The stamp card ensures they stay with you – not at the new bakery around the corner. And push notifications bring back customers who drift away.
How does stamping work during the morning rush when the queue is long?+
A QR scan takes 3 seconds. The QR code sits next to the till or is stuck to the counter. The customer pulls out their phone, scans, done. No typing, no login, no waiting. You don't have to do anything – the stamp runs automatically. It doesn't hold anyone up.
Can I offer different stamp cards – e.g. for rolls and coffee?+
Yes. You can configure several stamp cards in parallel – one for rolls, one for coffee, one for cake. Your customers manage all cards in one app. You can see in the dashboard which card performs best.
Can I specifically promote seasonal products like stollen or Easter bakes?+
That's one of the strongest advantages. With the Premium package you send push notifications straight to your regulars' phones: "Christmas stollen fresh from today" or "Easter bakes until Saturday only". Only your active customers receive it – no expensive flyer, no Instagram algorithm.
Does the stamp card also work for Sunday roll pre-orders?+
Yes. You can award a stamp at every pick-up – whether walk-in or Sunday pre-order. Saturday push notifications can also be used: "Pre-order your Sunday rolls – one tap in the app." This increases your pre-order rate and makes planning more reliable.
What does Stempely cost for a bakery?+
The Basic package is free forever – QR code, stamp card, customer list. For push notifications, inactivity alerts and advanced stats there is Premium from 9,99 €/month. No contract, cancel monthly.
What if older customers don't have a smartphone?+
In practice, over 80% of bakery customers use a smartphone – including the 50+ age group. The app loads in under a minute while waiting in the Sunday roll queue, and many regulars install it right then. For customers who strictly want to stay offline, you award the stamp with two clicks from your bakery dashboard – this also works when Frau Schreiber happens to have her smartphone at the optician's.
Is Stempely GDPR-compliant — especially since many of my customers are older regulars?+
Yes, and that's exactly an advantage when chatting across the counter: you don't need to take a single name, address or phone number. The Stempely app assigns an anonymous customer ID — Frau Schreiber simply stays "the lady with the Sunday rolls". No index cards, no consent forms, no GDPR letter for the consumer advice centre. Your bakery meets the requirements automatically, even when things get hectic at the till.