Trainer using the Stempely app at the gym front desk, gym loyalty program with a digital punch card
💪 For gyms & fitness clubs

Digital loyalty card for Gyms

Lisa worked out three times a week – then she disappeared for four weeks. With Stempely, one push message would have done it: “We miss you – double punches this week.” She would have come back.

What is a gym loyalty program?

A digital loyalty program works alongside your membership software: members earn punches via QR code or NFC at the front desk, and you see who trains consistently and who has fallen off. No stacks of class passes at the desk, no surprise drop-off after January, and privacy-friendly by design.

☕Tom’s 10th workout. Today.

Tom walks into the gym and drops his bag. The QR code at the front desk lights up. One quick scan. No paperwork, no lost card.
“Congratulations! Your next smoothie is on us.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR & CCPA-ready⚡ Quick to set up✨ Start for free
The problem

Why don't guests come back?

Empty gym at peak hours — a symbol of members who have dropped off
Tom runs a Gym in Vancouver. Lisa came in to work out 3× a week, then stayed away for 4 weeks. Then they disappeared. Tom didn't notice – one lost regular = around $1,000 in revenue per year, simply gone.
5–25×
more a new customer costs than an existing one
+95%
more profit from 5% more loyal customers
  • ✗No visibility. Who actually trains consistently?
  • ✗You only notice inactive members when the cancellation hits your inbox
  • ✗Some classes are packed, others half empty — and you can’t steer it
  • ✗No direct line to your members between workouts
The solution

Stempely gives your Gym a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns and who needs a reminder. Automatically.

✓ QR code stamps✓ Automatic win-backs✓ Real-time analytics
How it works

3 steps to more loyal customers

1

Check in and start training

Members scan the QR code at the entrance as they walk in. No password, no extra login – even with a gym bag in hand.

2

Every workout adds motivation

Fully automatic, no paper punch card. The punch shows up instantly on the member’s phone – and the progress bar nudges them toward the next workout.

3

10 sessions – redeem the reward on the spot

Anyone who has trained 10 times can redeem their reward: a personal training session, a smoothie or a perk of your own. You decide what – Stempely unlocks it automatically.

Stempely Playbook

How to get more out of Stempely

4 situations every Gym owner knows – and what Stempely recommends.

📍 Situation

19 members haven’t been in for over 2 weeks

Stempely automatically spots who has fallen out of their usual routine — before the cancellation hits your inbox.

💡 Recommendation

Win-back message with a motivating incentive

“We miss you! Double punches this week, just for you.” Sent automatically to all 19 inactive members.

↗Typically 8–12 come back the same week
Features

Everything your Gym needs

From the digital punch card to automated marketing campaigns: Stempely covers it all.

📊

Customer data & analytics

Who comes when? Your data, stored in line with GDPR and US privacy laws like the CCPA. Understand your guests: visit frequency, favorite days, regular customer status at a glance.

🎯

Send offers & reminders

Birthday, milestone, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit, simply.

📱

Digital punch card

QR code based. Simply scan and collect stamps, as straightforward as paper cards but with real data and full control.

🔔

Push notifications

Automatic win-back campaigns to inactive guests. Anyone who hasn't been in for more than 14 days gets a friendly reminder, fully automatic.

🏢

Multi-location support

Manage multiple branches in a single dashboard. Guests can collect stamps across locations.

📡

NFC stamps

Contactless stamps: just hold the phone to the NFC tag – included in the free plan.

Your Dashboard

Everything at a glance

Understand your Gym better – with clear data.

1.281
Active customers
↑ +12%
6.316
Stamps given
↑ +8%
89%
Repeat customer rate
↑ +3%
Ø 4,9
Visits per month
↑ +0,4
dashboard.stempely.de/fitnessstudio
Visits per week
Mo
Di
Mi
Do
Fr
Sa
So
New customers this weekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Gyms und Fitness Clubs owners say

★★★★★

“With Stempely we finally see who really trains consistently and who is drifting away. The win-back pushes work better than any mailer we ever sent.”

T
Tom S.
Iron District Fitness
★★★★★

“Thursday BodyPump was always half empty. Now I send a push two hours before, and the spots are gone. Stempely just runs – I don’t have to do a thing.”

A
Amanda H.
Core Studio
★★★★★

“Set up in 5 minutes, QR code at the entrance, done. On day one, 14 members checked in. They love the little motivation boost after every workout.”

B
Ben W.
Northside Gym
Why it pays off

Do the math yourself.

A loyal customer brings in more than you think. And Stempely costs next to nothing.

Your estimate
☕ Avg. visits per month1×
💵 Avg. spend per visit$35
📆 Monthly$35
📅 Yearly$420
=
$420
per loyal customer per year
vs. Stempely Premium: $159/year = 2.6× ROI
Win JUST 1 loyal customer with Stempely – the tool pays for itself for almost 2 years.
Simple pricing

Choose Your Plan

All features free for up to 25 customers. Then Premium.

Stempely

FreeFrom your 26th customer: Premium for $14.99/month
  • Up to 25 customers
  • Digital loyalty card
  • QR code scanner
  • Contactless stamps (NFC)
  • Send offers & reminders
  • Statistics
  • QR code with logo
  • Customer list
  • More visibility with web
  • Priority support
Start free

Franchise

On request

  • Everything in Premium
  • Multiple locations
  • Custom terms
  • Dedicated account manager
Send request

Prices exclude applicable sales tax/VAT.

No credit card needed
Cancel anytime
14-day money back
FAQ

Frequently asked questions

Does the loyalty program work for classes and personal training too?+
Yes – you decide what earns a punch: every check-in at the door, only classes, only PT sessions or all of the above. You can even set different reward rules for different services.
Does Stempely help with the classic New Year’s resolution drop-off?+
That’s exactly what it’s built for. In January lots of people sign up; by March they’ve stopped showing up. Stempely automatically detects who hasn’t been in for 7–14 days and sends a motivating push message – before they cancel.
Does this work alongside my existing membership software?+
Absolutely. Stempely doesn’t replace your membership software – it complements it. Members keep paying their dues and also earn punches for every visit. That gives them one more reason to show up consistently.
Can I reward class attendance specifically?+
Yes. You can place a QR code in each studio room or for each class. That way you see exactly which classes are working and can reward loyal class-goers – for example, 10 yoga classes = 1 class free.
What does Stempely cost on top of my membership software?+
Stempely runs alongside your existing system (Mindbody, Glofox, ABC Fitness & co.) instead of replacing it – so costs stay low. Stempely is free for up to 25 members, with every feature: push reminders against the post-January slump, win-back automation and contactless NFC check-in punches. From the 26th member, Premium costs $14.99/month. Saving just one member from cancelling with a win-back message covers more than a year of Stempely.
Is Stempely privacy-compliant – even though my membership software already holds member data?+
Yes, and here’s the upside: Stempely needs no data sync with your membership software. You don’t hand names, billing details or birth dates to yet another vendor. Stempely assigns an anonymous ID that lives separately from your CRM. You see training activity in the dashboard; personal data stays in your existing system. Stempely is built to meet GDPR and US privacy laws like the CCPA, with data hosted in the EU.
How does punching work at check-in? Do members need an app?+
No app required. On their first visit, new members scan the QR code at the front desk with their phone camera and save the digital punch card to Apple Wallet or Google Wallet – done before the orientation is over. Members who prefer can use the free Stempely app instead, which adds push notifications; you choose the option in your dashboard. On later visits, a quick tap on the NFC card at the desk (or outside the studio room) is enough. No login, no staff involvement.
What if a member leaves their phone in the locker?+
The punch only needs the phone for a second at check-in – during the workout it can stay in the locker. Most gym-goers carry their phone anyway, often to track workouts. If someone shows up without it, you can add the punch from your dashboard, without the member having to come back to the desk.