Nail technician using the Stempely app at the manicure table, digital loyalty card for nail salons
💅 For nail studios & nail bars

Digital stamp card for Nail studios

Vanessa came every three weeks for her refill – until she stayed away for four weeks and you didn't notice. With Stempely the reminder would have gone out automatically: "Your nails need a top-up – double stamps this week."

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What is a digital stamp card for nail studios?

A digital stamp card replaces the paper card: clients collect stamps via QR code or NFC at reception, you can see who is due for a top-up and who needs a refill reminder. No paper cards disappearing in handbag chaos, fully GDPR-compliant without overlap with your booking tool.

☕Lara's 10th appointment. Today.

Lara comes in for her refill and a new nail art. The QR code at reception lights up. She scans quickly. No paper card. No paper chaos.
“Congratulations! Your next nail art is on us.”

✓ Guest satisfied✓ Stamp saved
🔒 GDPR-compliant⚡ Quick to set up✨ Start for free
The problem

Why don't guests come back?

Empty nail studio workstation — symbol of regular clients no longer coming in
Lara runs a Nail studio in Düsseldorf. Vanessa came came every 3 weeks for top-ups and nail art. Then they disappeared. Lara didn't notice – one lost regular = around €1,000 revenue per year simply gone.
5–25×
more a new customer costs than an existing one
— Harvard Business Review
+95%
more profit from 5% more loyal customers
— Bain & Company
  • ✗No overview of which regular client has forgotten her refill appointment
  • ✗Paper cards get lost in handbag chaos, nail art photos end up on Instagram instead of in a loyalty book
  • ✗No way to automatically win back inactive clients after 4 weeks
  • ✗No seasonal promotions possible – wedding and Christmas season goes to waste
The solution

Stempely gives your Nail studio a digital memory.

Your guests collect digital stamps via QR code or NFC. You see who comes, who returns and who needs a reminder. Automatically.

✓ QR code stamps✓ Automatic win-backs✓ Real-time analytics
How it works

3 steps to more loyal customers

1

After the nails – a quick scan

At the end of the appointment the client holds her phone to the QR code or NFC tag at reception. 2 seconds – while the nails are still drying. No password, no sign-up.

2

Manicure, gel nails, refill – all counted

Every treatment earns a stamp, fully automatically. No effort for your team, no paper, no forgetting. The client sees her progress at every appointment.

3

10th appointment: redeem a free manicure right away

At 10 stamps the client can redeem a free manicure, a nail art upgrade or a custom reward – no voucher, no questions. They keep count, which motivates them to book the next appointment.

Stempely Playbook

How to get more out of Stempely

4 situations every Nail studio owner knows – and what Stempely recommends.

📍 Situation

12 regular clients have not been in for over 4 weeks

The typical refill cycle is 3–4 weeks. Stempely automatically detects which clients have overdue top-up appointments – you don't need to check the calendar yourself.

💡 Recommendation

Send a refill reminder with double stamps

"Your nails need a refill? Double stamps on gel nails and top-ups this week." 1 click, goes automatically to all 12 regular clients.

↗Typically 4–6 book an appointment within 3 days
Features

Everything your Nail studio needs

From the digital stamp card to automated marketing campaigns: Stempely covers it all.

📊

Customer data & analytics

Who comes when? Your data, stored in compliance with GDPR. Understand your guests: visit frequency, favourite days, regular customer status at a glance.

🎯

Send offers & reminders

Birthday, milestone, special campaigns with one click. Automatically congratulate on birthdays or reward the 50th visit, simply.

📱

Digital stamp card

QR code based. Simply scan and collect stamps, as straightforward as paper cards but with real data and full control.

🔔

Push notifications

Automatic win-back campaigns to inactive guests. Anyone who hasn't been in for more than 14 days gets a friendly reminder, fully automatic.

🏢

Multi-location support

Manage multiple branches in a single dashboard. Guests can collect stamps across locations.

📡

NFC stamps

Contactless stamps for premium customers: simply hold phone up to the NFC tag. Two NFC tags are included in the Premium plan.

Your Dashboard

Everything at a glance

Understand your Nail studio better – with clear data.

1.281
Active customers
↑ +12%
6.316
Stamps given
↑ +8%
89%
Repeat customer rate
↑ +3%
Ø 4,9
Visits per month
↑ +0,4
dashboard.stempely.de/nagelstudio
Visits per week
Mo
Di
Mi
Do
Fr
Sa
So
New customers this weekStampsStatus
Laura K.3New
Max T.5Active
Julia M.2New
Stefan B.7Regular
Nina W.1New
Testimonials

What Nail studios und nail bars owners say

★★★★★

“Since Stempely I can see for the first time which regular clients come in regularly for top-ups and who has forgotten her refill appointment. The win-back message brought us three bookings this week.”

L
Lara K.
Nail Art Studio Düsseldorf
★★★★★

“The wedding season was our best quarter so far. Bridal packages promoted via push, appointment book full within two days. Before it was just luck.”

S
Sandra B.
Beauty Bar Köln
★★★★★

“On the first day five clients scanned the QR code at reception. Since then, regulars come in noticeably more often for top-ups. Customer loyalty doesn't get easier than this.”

M
Melissa T.
Nagelstudio Hamburg
Why it pays off

Do the maths yourself.

A loyal customer brings in more than you think. And Stempely costs next to nothing.

Your estimate
☕ Ø visit per month1×
💶 Ø spend per visit€45
📆 Monthly€45
📅 Yearly€540
=
€540
per loyal customer per year
vs. Stempely Premium: €120/year = 4.5× ROI
Win JUST 1 loyal customer with Stempely – the tool pays for itself for almost 4 years.
Simple pricing

Choose Your Plan

Start for free and upgrade as your business grows.

Basic

Free
  • Up to 50 stamp cards
  • Digital loyalty card
  • QR code scanner
  • Basic statistics
  • Customer list
Start free
Popular

Premium

…/month
  • Unlimited stamp cards
  • Everything in Basic
  • Send offers & reminders
  • Multiple stamp cards
  • More visibility with web
  • Multi-location
  • Contactless stamps (NFC)
  • Priority support
Start Premium

Franchise

On request

  • Everything in Premium
  • Multiple locations
  • Custom terms
  • Dedicated account manager
Send request

All prices excl. VAT.

No credit card needed
Cancel anytime
14-day money back
FAQ

Frequently asked questions

Does the stamp card work for gel, shellac and acrylic nails too?+
Yes – you decide which treatments trigger a stamp. Whether it's a classic manicure, gel nails, shellac or acrylic: every visit counts if you configure it that way. You can also combine different treatments on one card or create separate cards.
Do different treatments count towards the same stamp card?+
That's up to you. You can create one card for all nail treatments – manicure, pedicure, refill and new sets all count together. Or you separate them: e.g. one card for manicures only and one for pedicures. Completely flexible.
Can I remind clients about their refill appointment?+
Yes. With the push feature (Premium package) you reach clients directly on their phone. You can target all clients who haven't been in for 4 weeks – exactly the typical refill cycle. No newsletter, no WhatsApp hassle.
Are there special promotions for the wedding season?+
Absolutely. You simply create a time-limited promotion via push notification: e.g. "Book bridal package = double stamps" or "Wedding season: every 3rd manicure with a free nail art upgrade." You control the timeframe, recipients and reward.
How does stamping work when the nails have just been freshly painted?+
That's exactly what the NFC card at reception is for: your client simply taps it briefly, without having to actively use the phone with freshly painted nails. At the very first appointment she scans the QR code under the UV lamp while the top coat is curing – the app is installed in under a minute, without any login. From the next appointment onwards, just a tap is enough, you hand over the receipt and that's it.
What does Stempely cost for my nail studio?+
You start for free: no credit card, no minimum term. The Premium plan costs 9,99 €/month and includes all marketing features: refill reminders and wedding-season pushes, win-back automation and contactless NFC stamps at the reception desk. At a typical treatment price of €35–80, the system pays for itself with a single client won back per quarter.
Is Stempely GDPR-compliant – given I already store appointments in my booking tool?+
Yes, and that's the key advantage: unlike a typical salon CRM that stores phone number, email and treatment history, Stempely runs completely anonymously via device ID. You don't need to manage data in two places, export any data, or sign an additional data processing agreement. In the dashboard you only see "Client No. 47, overdue for 5 weeks" – that's enough for the refill reminder and avoids any GDPR overlap with Treatwell or Booksy.
What if a client leaves her phone in her bag during the treatment?+
That's perfectly normal – hands are busy after all. The stamp comes after the treatment, at the reception desk when paying. Over 95% of nail studio clientele (aged 18–55) have a smartphone to hand, often even with beauty apps and inspiration pictures for nail designs. Anyone who has forgotten her phone at home gets the stamp added by you from the dashboard, with no waiting time for the client.
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